How to apply (and how not to apply) for your next freelance role
Ditch the duvet and seize the day!
Freelancers, let’s talk about applying for jobs properly
In the fast-paced world of freelancing, opportunities can pop up anywhere — a LinkedIn post, a tweet, even a WhatsApp message.
But here’s the thing: simply commenting “Interested” on a social media post isn’t an application. It’s barely a wave from across the room.
Let’s be honest — if you’re serious about landing work, you need to show it. So, here’s a friendly reminder (with a touch of tough love) about what not to do when applying for freelance gigs.
1. “Interested” is not a pitch
When a potential client posts that they’re looking for freelance support, replying with “Interested” is the digital equivalent of standing outside their office and nodding. It doesn’t tell them who you are, what you do, or why you’re the right person for the job. If you want to be considered, you need to apply — not just acknowledge the existence of the opportunity.
2. Don’t send vague messages
Messages like “Hi, can you tell me more?” or “I’m a freelancer, let me know if you need help” are too generic to be useful. Tailor your response. Mention the specific role or project, highlight relevant experience, and include a link to your portfolio or website. Make it easy for the client to see your value. This is the key – the less effort your potential client needs to go to – the more likely you are to land the job. Put yourself in their shoes…
3. Make your portfolio and CV accessible
If you’ve got great work to show off, don’t make people hunt for it. Include a link in your message or comment. If your portfolio is buried three clicks deep in your Instagram bio, it’s not helping you. Be proud of your work and make it easy to find. The same goes for your CV - contrary to popular belief CVs are more important than ever - make sure your’s is up to date and sells you properly, the same goes for your LinkedIn profile - it’s often the first place clients look!
4. Avoid copy-paste applications
Clients can spot a generic pitch a mile off. If your message looks like it’s been sent to 20 other people, it’s unlikely to stand out. Take a few minutes to personalise your approach — reference the client’s business, the nature of the project, or even something they’ve posted recently. It shows you care and that you’ve done your homework. Yes it takes more time but what’s the point of sending out 100 generic messages which don’t land or spending time on ten and landing even one.
5. Follow up professionally
If a client responds to your message, don’t disappear. Reply promptly, be courteous, and keep the conversation moving. You’re not just selling your skills — you’re showing what it’s like to work with you. Again, make it easy for your client.
Freelancing is competitive, and first impressions matter. A thoughtful, well-crafted application can be the difference between landing a great gig and being overlooked. So next time you see a job post, resist the urge to type “Interested” and move on. Take the time to apply properly — your future self (and your bank account) will thank you.
For more hints, tips, guidance and access to those all important freelance opportunities with bespoke training join the Freelance Bootcamp community.
For a limited time we’re offering a free one-to-one CV and LinkedIn profile session with Liz Gadd worth £125. You’ll never be tempted to write ‘interested’ ever again.
Join the Freelance Bootcamp community to get access to more advice, training, peer support and opportunities.
